Bolivia has become the first McDonald’s-free Latin American nation, after struggling for more than a decade to keep their numbers out of ‘the red.’
After 14 years in the nation and despite many campaigns and promos McDonald’s was forced to close its 8 Bolivian restaurants in the major cities of La Paz, Cochabamba and Santa Cruz de la Sierra.
McDonald’s served its last hamburgers in Bolivia Saturday at midnight, after announcing a global restructuring plan in which it would close its doors in seven countries with poor profit margins.
The failure of McDonald’s in Bolivia had such a deep impact in the company’s Creative and Marketing staff, that they produced a documentary titled “Why did McDonald’s Bolivia go Bankrupt,” trying to explain why did Bolivians never crossed-over from empanadas to Big Macs.
The documentary includes interviews with cooks, sociologists, nutritionists and educators who all seem to agree, Bolivians are not against hamburgers per sé, just against ‘fast food,’ a concept widely unaccepted in the Bolivian community.
Fast-food represents the complete opposite of what Bolivians consider a meal should be. To be a good meal, food has to have be prepared with love, dedication, certain hygiene standards and proper cook time.
Angelo: let me be clear that I love a McDonald's. Then there is the aspect of dichotomy that I appreciate even more, the notion that there is a country where the food is so good, that they could easily live without it. A country that works, but where fast food does not.
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