The Coca-Cola company lately embarked on a peculiar corporate woke spree. Now they’re paying the penalty.
Woke Coke has gone flat.
By Will Feuer: Coca-Cola has paused its controversial diversity plan — that included penalties on outside law firms if they failed to meet racial diversity quotas — after intense backlash.
The
pause comes after the orchestrator of the plan, Coke’s former general
counsel Bradley Gayton, abruptly resigned last month after less than a
year on the job and as criticism of the quotas mounted.
Some
questioned whether Gayton’s policies violated Title VII of the Civil
Rights Act of 1964, which says employers can’t treat people differently
based on their race.
Scott Leith, a spokesman for Coke, said Gayton’s replacement, Monica Howard Douglas, is now reviewing the plan.