“There will be, in the next generation or so, a pharmacological method of making people love their servitude, and producing dictatorship without tears, so to speak, producing a kind of painless concentration camp for entire societies, so that people will in fact have their liberties taken away from them, but will rather enjoy it, because they will be distracted from any desire to rebel by propaganda or brainwashing, or brainwashing enhanced by pharmacological methods. And this seems to be the final revolution.”Charles Mackay captured this human peacock impulse in his 1841 book Extraordinary Popular Delusions and the Madness of Crowds:
Check out "the burning platform" for the full story from Aldous Huxley and Co.