When Google bought
YouTube back in 2006 for $1.65 billion, Google CEO said that the
website needed some work. Back then, the only ads you could see on
YouTube were the “overlay” advertisements run at the bottom of the
screen. That was to end, as in 2008 Google began mulling pre-roll ads
for YouTube, but was not sure if the company was organized enough to
begin the transition. At that point, only one temp worker could sign
off on ad proposals.
Also back then, many felt YouTube did not have the quality content advertisers would want to associate themselves with. But, the pre-roll ads have become a reality, and sometimes before a clip that lasts just a couple minutes or less, one will be left no other option but to watch a thirty second video. That content-filler ratio is even worse than television…
The pre-rolls were considered heavily early on in the Google YouTube Coup because they are among the most interruptive forms of advertisement.
Google obviously felt that the time was now to introduce widespread pre-roll advertisements since it felt that no longer could it alienate a bulk of its usership: in other words, enough YouTube users had become addicted.
Ensuring there were not too many ads might have been a concern of Google in regards to YouTube in 2008, but today it appears any hesitation is gone.
Since that time, tens-of-thousands of quality videos have been uploaded to YouTube. Not only do all major music artists be sure they have their own channels, but oftentimes television shows and businesses from all industries ensure the same. On top of that, the neo-journalism movement of truth has flooded the web with anti-establishment “filler.” Each Max Keiser video, of which he uploads a couple per week, receives about 30,000 plays. Alex Jones documentaries can receive more than one million views.
The silent Google-YouTube has picked up particularly in just the last few weeks, and it has been given scant attention. It might now be YouTube’s time to become profitable. Next, they’ll probably be turning over user info like Twitter and Facebook.
Although many websites, such as Silver Vigilante, depend on advertisements, it is easy to turn them off with programs such as AdBlock Plus.
Source
Also back then, many felt YouTube did not have the quality content advertisers would want to associate themselves with. But, the pre-roll ads have become a reality, and sometimes before a clip that lasts just a couple minutes or less, one will be left no other option but to watch a thirty second video. That content-filler ratio is even worse than television…
The pre-rolls were considered heavily early on in the Google YouTube Coup because they are among the most interruptive forms of advertisement.
Google obviously felt that the time was now to introduce widespread pre-roll advertisements since it felt that no longer could it alienate a bulk of its usership: in other words, enough YouTube users had become addicted.
Ensuring there were not too many ads might have been a concern of Google in regards to YouTube in 2008, but today it appears any hesitation is gone.
Since that time, tens-of-thousands of quality videos have been uploaded to YouTube. Not only do all major music artists be sure they have their own channels, but oftentimes television shows and businesses from all industries ensure the same. On top of that, the neo-journalism movement of truth has flooded the web with anti-establishment “filler.” Each Max Keiser video, of which he uploads a couple per week, receives about 30,000 plays. Alex Jones documentaries can receive more than one million views.
The silent Google-YouTube has picked up particularly in just the last few weeks, and it has been given scant attention. It might now be YouTube’s time to become profitable. Next, they’ll probably be turning over user info like Twitter and Facebook.
Although many websites, such as Silver Vigilante, depend on advertisements, it is easy to turn them off with programs such as AdBlock Plus.
Source
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