Via Danuta, J4MB: The end of the piece:
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The piece has attracted almost 500 comments since it was posted earlier today. The most upvoted:Kimberly-Clark, which makes Kleenex, had responded to complaints on Twitter by a mother from Surrey, who complained her four-year-old son had been confused by the Mansize branding.It said it would change the name in response to a ‘consistent increase of complaints on gender concern’. However, as critics ridiculed the trend for scrapping long-standing brand names on the basis of a few online complaints, M&S declared: ‘We’re not currently planning on making any changes.’The moves by Kleenex and Waitrose led to a barrage of wisecracks on social media.One Twitter user joked that Mothercare would be next on the hitlist, while another tweeted: ‘Have you complained about Mum deodorant not being just for mums?’
Good. That’s me converted to Marks and Sparks. We need to all get behind businesses that say enough is enough.
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