Brand Equity Erosion

Max and Stacy discuss how private equity destroyed Kraft Heinz’s brand equity through austerity. Just as we now see the brand value of nations being destroyed with the same instrument. They also discuss America’s tumble down the life expectancy charts and what Warren Buffett’s Big Ag food investments have to do with that. In the second half, Max continues his interview with Richard Field, Author of Transparency Games: How Bankers Rig the World of Finance, about financial transparency and derivatives.