Day after day, we saw loads of fake science of this sort being dumped on the world...
Authored by Jeffrey Tucker: Smart people know to avoid fallacies.
One of them is known as the fallacy of post hoc ergo propter hoc.
It’s Latin for “after this, therefore because of this.”
The classic example concerns the rooster and the sunrise.
Every morning before the sun comes up, the rooster does his crazy crowing routine, waking up everyone around. Shortly after, the light begins to appear on the horizon.
If you knew nothing else, and you watched this happen over and over, you might conclude that the rooster is causing the sun to rise.
Of course, this is testable. You could kill the rooster and see what happens. The sun still comes up. But wait just a moment. Just the fact that this one rooster is dead doesn’t mean that all roosters are gone. Some rooster somewhere is crowing and causing the sun to rise. So your little experiment doesn’t disprove the theory.
What a conundrum, right?
If someone is convinced that a bird is controlling the sun, there is probably no way to convince him otherwise.
We can laugh at this example. How can someone be so dumb? Actually, this basic fallacy affects all science in all times, all places, and all subjects.