By Madison Ruppert: The website analytics firm KISSmetrics finally settled a lawsuit
which accused the company of violating the law by creating an
unstoppable tracking method which allowed them to recreate cookies after
users deleted them and even track users who chose to block cookies.
While the settlement is relatively small, it could very well set a precedent and perhaps create a climate less conducive to the ongoing Silicon Valley data mining arms race, the blatant disregard for the privacy rights of users and digital spying operations in general.
Note: to learn how to block many of the various tracking methods please read our guides here and here. Implementation is quick, relatively easy and affordable.
The lawsuit was filed in August 2011, shortly after it was revealed that researchers at UC Berkeley including Ashkan Soltani uncovered the insane KISSmetrics tracking.
The lawsuit was filed on behalf of John Kim and Dan Schutzman and originally included some of the major companies that implemented the KISSmetrics technology, although the clients were later dismissed from the lawsuit.
In the suit, the Kim and Schutzman accused KISSmetrics of “violating California and federal anti-hacking laws and misappropriating their personal information for profit,” according to Threat Level.
The proposed settlement (see PDF here, courtesy of Threat Level), will leave the plaintiffs with a mere $2,500 each while their lawyers will get over 100 times that amount. The case involved over $500,000 in legal fees at rates ranging from $350 to $580 per hour, so this lawsuit obviously isn’t going to make Kim and Schutzman rich.
While the settlement is relatively small, it could very well set a precedent and perhaps create a climate less conducive to the ongoing Silicon Valley data mining arms race, the blatant disregard for the privacy rights of users and digital spying operations in general.
Note: to learn how to block many of the various tracking methods please read our guides here and here. Implementation is quick, relatively easy and affordable.
The lawsuit was filed in August 2011, shortly after it was revealed that researchers at UC Berkeley including Ashkan Soltani uncovered the insane KISSmetrics tracking.
The lawsuit was filed on behalf of John Kim and Dan Schutzman and originally included some of the major companies that implemented the KISSmetrics technology, although the clients were later dismissed from the lawsuit.
In the suit, the Kim and Schutzman accused KISSmetrics of “violating California and federal anti-hacking laws and misappropriating their personal information for profit,” according to Threat Level.
The proposed settlement (see PDF here, courtesy of Threat Level), will leave the plaintiffs with a mere $2,500 each while their lawyers will get over 100 times that amount. The case involved over $500,000 in legal fees at rates ranging from $350 to $580 per hour, so this lawsuit obviously isn’t going to make Kim and Schutzman rich.