When I was asked to create a National Sperm Bank for Britain, I marvelled at the wisdom of my recruiters. Who better than a woman to understand the many concerns that men have about donating sperm? I thought. And my feminine intuition immediately told me there were several huge challenges to overcome;
Sperm is traditionally hard to obtain, and the procedure involved is most unpleasant for a man. The current natural process of egg fertilisation is also inefficient and inappropriate in an age where women have busy, overworked lives. This state of affairs has resulted in a mere 3 billion pregnancies over the last 7 years. Clearly, there was a substantial need to spend taxpayer’s money improving this process.
So I set about creating an imaginative and eye-catching campaign to recruit sperm donors. As a woman, I know that men love competitions, so I employed slogans that would appeal to this instinct, such as “Most men have pathetic sperm. Let us publicly grade yours” and “Are you man enough to donate?