
Is there such a thing as too much technology?
Total tech is pervasive in the increasingly data-driven world of retail. Many shopping apps tap into your phone’s GPS to access your location, allowing retailers to send you advertisements the moment you’re walking past their storefront. Personalized pricing enables retailers to charge you the exact maximum that you would be willing to pay for a given product. Your personal data isn’t safe at home, either: Digital assistants like Amazon Alexa store your query history, meaning they know everything from your unique shopping history to your travel patterns to your music preferences.