As a household name across the globe, the pull-out could seriously affect the business operations of hundreds of The Jews' sports shops, according to the Jews' newspaper The Jerusalem Post.
On Sunday, Nike wrote to Jewish retailers, saying:
“Following a comprehensive review performed by the company and considering the changing marketplace, it has been decided that the continuation of the business relationship between you and the company does no longer match the company’s policy and goals.”
First Ben & Jerry’s, now NIKE. While the company doesn’t frame its decision as specifically tied to Israel’s apartheid practices, it told store owners that its relationship “no longer matched the company’s policies and goals.” #BDS #Palestine https://t.co/VbSzgtIr67
— Huwaida Arraf (@huwaidaarraf) October 5, 2021
Opinion: How Ben & Jerry's has exposed Israel's anti-BDS strategy, comments Ramzy Baroud https://t.co/kWwRbjORNJ
— Middle East Monitor (@MiddleEastMnt) July 28, 2021
Nike’s decision is expected to hit Israeli retailers hard. As one of the most popular sporting brands in the world, its products account for a large proportion of sales.
The decision follows the announcement by ice cream giant Ben & Jerry’s last July to end sales in the occupied Palestinian territories.
Black Sheep - No Zio-Hoes?:
"She gave a big grin, I knew that she was with it
We stepped off and we Niked (huh?) We just did it"
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