Colour America Black
The results are stunning from a spreadsheet of TV commercials over a 4 month period. White men have all but disappeared.
When they are in commercials they are either old, ugly and sick or they are the partner of a black woman and have no speaking part. In 3 of the commercials the white men are doing laundry and are paired with a little girl to whom they are delivering the clean clothes. There were zero commercials of white fathers and sons. None!
Equally disturbing, young white boys and teens have also disappeared. My study found a majority of the children where white girls with a black brother. In December there was an uptick in good looking white male models. Research determined that in each and every case it was a cologne commercial and every one of those commercials was made in Europe where they still use muscular, masculine white men.
While the African American population in America is only 12% they were in 94.3% of the commercials. Black males are only 5% of our population yet were in 89.7% of the ads. White males make up the largest segment of our population, yet were only in 4% of the TV commercials! In most of those cases they are in their 60’s to 80’s and were pushing medication for debilitating diseases, reverse mortgages (Tom Selleck) or Medicare plans.
Ads for new cars featured a woman driver except for Lincoln. Only one ad included a white male and he is a passenger. A black woman is driving. In the commercials for automobiles there were more black women drivers than white women.
Mercedes and BMW had no visible drivers. They showed the cars cruising highways with license plates that were obviously European but never showed a view of the driver. Hispanic, Asian & Middle Eastern men outnumbered white men 4 to 1, but their presence was substantially less than black men in TV commercials.
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