"I console myself with the thought that all this virtuous bluster is altruistic in origin, shining a light on overlooked issues..."

Do
you worry that you can’t recall if Black History Month – that time when
I approach my BAME colleagues with even more reverence than usual – is
in June or July? Are you confused as to whether Pride Month and LGBT History Month are the same or distinct entities?
Have you kept pace with the latest incarnation of their life-affirming,
multicoloured flag? Does your wife frown at you because Menstrual
Hygiene Day has passed you by? Have you forgotten World Alzheimer’s Day
again?
Then worry no more – help is finally at hand, in the shape of the Awareness Calendar, your one-stop source of those important dates that can be handily pinned to your fridge door.