RedTea: Diving into a major shake-up in the luxury watch world — Rolex has been forced to drop prices after a massive leak from China exposed internal pricing tactics and inventory manipulation.
For years, Rolex thrived on exclusivity and scarcity — but now, documents and insider reports are revealing how supply was intentionally controlled, and how international markets, especially in China, were quietly shifting behind the scenes. The fallout? Global backlash, public outrage, and for the first time in years… markdowns.
Is Rolex’s luxury bubble finally bursting?
We’re breaking down what the leak revealed, why it matters, and how the brand’s reputation is now facing serious damage.
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